Being a bit of a geek, I updated to the new Mac operating system ‘Lion’ on the morning that it was released to the public on the 20th July, last week.
Now I say I’m a geek but I’m not one of those super intelligent nerd-a-lingers who can hack into the girl nextdoor’s Facebook account with a sponge and a rusty hammer. No, I just like shinny things. However I am pretty much the epitome of one of Apple’s target markets which consist of magpies, hairdressers, wannabe’s, thick kids, mums and ‘trendy’ vicars. So this review is probably not going to be of use to the kind of people with any inclination to search for it.
Anyway, to start with I downloaded the software from the Mac app store, it was placed on a virtual shelf in between iNipples and Monkey Tennis. And in about 45 minutes it was installed and ready to go. I was very happy with this cloud based, immediate and cheaper way of obtaining software… it’s a bit of a no brainer really and I’m glad that hugely over priced companies like PC world and Curries, who prey on the computer illiterate and less than savvy are going to have to sort their act out if this trend continues.
Now Apple are very good at telling stories and making something that is pretty much a complete waste of your time and money seem like the most innovative, beautiful excuse to procrastinate since gin was first mixed with tonic. But they are able to do this because at least some of the time they do release good, worthwhile products. It’s kind of like Willy Wonka gozzing into every third Scrumdiddlyumptious bar. Then by keeping their marketing consistent and ensuring that every announcement looks the same, good or bad, they can hypnotise us into believing that their toxic airborne events are magical.
Try it for yourself, piggy back on Apple’s visual marketing language: If you were to stand infront of a bright white sheet with two huge fill lights on your face and one on the background, make sure your face looks a bit unsymmetrical and over enthusiastic to subvert the holy glow which may other wise make your efforts construable as a religious declaration. Then over some plinky plonky, cutesy, indie music announce that you are going to force a new piece of music organisation software onto your viewers that will destroy and sabotage them at any given opportunity.
OK, so my point is that Lion is a bit of a toxic airborne event. So far at least anyway.
Here’s a list of the things that are annoying…
Finally, it’s all just a bit try hard like the kid at school who you phased out of your friendship group because he used to eat spiders and say stuff like “My dad’s got a Snow Leopard”. There have been lots of promises about cool stuff that doesn’t work properly and videos about things that will make a huge difference but turn out just to be flumph geared towards helping Apples own marketing ambition.
Amazing features like auto save and versions only work with Apple’s weak own brand products which are always badly organised, mapped to cryptic keyboard shortcuts and do annoying things to your work without you asking them to. All in all is seems like a bundle of superficial features that are more about Apple’s strategy, tenuously excused as benefits to the end user… I still like it though.
Further Lion reading…
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